WHY: SMYTHE wants to be an active participant in the reduction of clothing waste and improved sustainability in the Fashion Industry.*  SMYTHE clothes are designed to last and we believe if you are no longer wearing your garment, you can give someone else the chance to fall in love while recapturing some of your investment.

HOW: Anyone who has signed up to receive SMYTHE emails and makes a purchase on www.shopsmythe.com, will be eligible.  There is no obligation or commitment necessary. If you decide to keep your purchase forever, we are thrilled. If, however, you would like to give it a second home, ReUpp will offer you the opportunity to trade-in your gently loved SMYTHE piece based on current market resale rates, in exchange for a SMYTHE gift card.

*Environmental group WRAP claims an item that is worn nine extra months has a 20 to 30 percent lower carbon footprint.